Marsha Friedman launched News and Experts in Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis, and is frequently asked to speak at conferences about how to harness the power of publicity. Marsha is not just a public relations professional with a reputation for expertise and integrity. Learn the secret to becoming a celebrity expert. Her book is the manual for becoming well-known as an expert in your field and is available at all major online bookstores, including Amazon.
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Every small business owner wants to be thought of as an expert in his or her field. But do you have what it takes to be a celebrity expert—in other words, gain national exposure?
The reality? No field is too big or too small to brand yourself as the go-to expert. Think New Hudson, Michigan, is too isolated to be a hot spot for experts and celebrities? Think gardening is too insignificant a subject to own as the go-to expert? Jerry Baker disagrees. Simple — they answered the following eight quick questions to determine whether or not their expertise could support the kind of career that celebrity is made of:. Marsha Friedman is a year veteran of the public relations industry and a sought after national public speaker on the power of publicity.
When she is not running her business, she has Cherish the Children, a nonprofit foundation that helps under-privileged local foster children.
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Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business
Posted by Jerrold R. Jenkins on Dec 02 , - am. Now, with 23 years of public relations under her belt, Marsha readily identifies books as a formula for success across all industries. As founder and CEO of one of the most successful boutique PR firms in the nation, Marsha has been exposed to countless PR and marketing strategies, but one has stood out to her as the most effective marketing tool—a book. She finds that as a professional, handing a potential client a book rather than a business card makes a huge difference because it establishes her as an expert. But what does it mean financially to hand over a book in lieu of a business card, especially after the significant costs of producing a quality book?
Are You Ready to "Celebritize Yourself" and Make Your Business a Household Name?
Marsha Friedman: Celebritize Yourself
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